Product Spotlight: Hallmark Hardwood
The True Mark of Quality Flooring
Since their inception in 1998, Hallmark Floors has been driven by their love for wood and their passion for developing, producing, and offering the most beautiful, smart, and innovative flooring. Handcrafted in small batches by professional hardwood craftsmen, Hallmark’s wood floor collections are developed and designed to enhance the beauty of all types of homes and interiors, from cozy and traditional to cool and contemporary living.
We are proud to be Charlottesville’s only dealer of Hallmark Floors. The collections we carry are listed below. Click on any of the images to see all of the products in each collection.
ALTA VISTA
The Alta Vista hardwood collection is a return to vintage European Design. These beautiful classic and refined floors are crafted out of European Oak, a premier hardwood species that has been used for everything from flooring to shipbuilding over the centuries due to its stability. The floors feature Hallmark Floors’ authentic sawn-cut style, are lightly sculpted and wire brushed by hand. The boards are of generous widths and lengths, and the surface is treated with Hallmark’s exclusive Nu Oil® finish for a classic style and elegance.
CHAPARRAL
The Chaparral Collection is Hallmark’s most hand-crafted, rustic, and sculpted floor. Featuring wood species from the Northern forest region in America, characterized by its slow-growth, highest quality hardwood timber with fine graining. The planks are finished in beautifully warm and rich colors to emphasize the tight graining characteristics. The 2.5mm rotary-cut style combined with wide, 7 inch planks with longer random lengths up to 6’2″ creates an expansive, exclusive, and timeless design that will enhance any interior.
MONTEREY
Leading technology is used to enhance the beauty of nature in the Monterey Hardwood Flooring Collection, which adds a modern twist to a historical, European influence. The floors are meticulously crafted out of maple and hickory, combining random width planks (4”, 6”, 8”) and lengths (up to 6’2”). Each plank is carefully sculpted and wire brushed by hand, using Hallmark’s 2mm slice-cut style. The low-luster Truemark® Glaze Tek finish adds durability to these fashionable floors.
NOVELLA
The innovative and versatile Novella Hardwood Collection creates a multitude of options through offering two finishes, three wood species, and an array of captivating colors. The planks made from Maple and Hickory are treated with the TrueMark® Glaze Tek finish, providing a low-sheen luster, while the Oak products are finished with Nu Oil®, Hallmark’s exclusive Oil finish.
The Novella collection features Hallmark’s slice-cut style, with boards that have been lightly sculpted by hand (maple & hickory) or lightly hand sculpted and wire brushed (oak), with detailed coloring.
ORGANIC 567
The Organic 567 hardwood flooring combines contemporary hardwood fashion trends with the naturally weathered visuals of reclaimed wood. This collection of engineered wood flooring features planks of random widths and lengths, creating a charming and rustic look that perfectly compliments contemporary designs. The hardwood floors are carefully handcrafted using different techniques to accentuate the striking characteristics of the wood raw material, resulting in a beautiful and lively floor with a genuine wood texture.
TRUE
The new True hardwood flooring collection is truly amazing with stunning colors and features. Hallmark Floors is the first to master this revolutionary technology of replicating “the bog-wood process” that occurs when logs lie buried in lakes, river, and waterways for hundreds of years, deprived of oxygen and sunlight. This process in nature can take centuries for the wood to turn from its natural color to deep golden brown or even completely black. Hallmark has emulated nature’s methods to create saturated colors throughout the top layer, creating stunning, weathered patinas.
VENTURA
The understated elegance and durability of the Ventura hardwood flooring collection’s oak, maple, and hickory planks combined with two unique finishes is further enhanced by wide planks and natural variances. This contemporary collection was designed to look gently aged and weathered, while still being durable and stain resistant.
Hallmark’s 2mm slice-cut style, combined with a wire brushed texture applied by hand, offers a truly natural look for contemporary living.
Ready to pick out your Hallmark flooring? Call or email us today to schedule your in-store consultation!
